Training Programs Marketing and Sales Advertising & Outreach Specialist
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Advertising & Outreach Specialist

Learn how to create advertising pieces for print and digital media. This course will teach you to develop and execute all stages of an advertising campaign, from writing ad copy to story-boarding and measurement.

advertising-and-promoting
$1,295.00 (USD)

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Overview

Objective

Outline

  1. Develop Original Concepts
  2. Advertising Research
  3. Writing Copy
  4. Making a Media Plan
  5. Developing an Advertising Campaign
  6. Print Media Advertising
  7. Digital Multiplatform Advertising
  8. Social Media Engagement
  9. Making a Pitch

Requirements

Prerequisites

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Instructor

FAQs

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Central Michigan University
Innovation and Online
Global Campus
Mount Pleasant, MI 48859 US
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